-- By Toni @woodzempire
But how can you make
sure you show up when someone searches? Make social media sites a key part of
your SEO strategy -- in addition to your business website, local directories,
and business blog. Strategic use of social media sites will help more content
about your business appear on the search engine results page. Try these five
SEO tips to help your Facebook, Twitter,
and Google+ pages rank well in the search results.
5 Social Media SEO
Strategies
1. Create a Vanity URL
A vanity URL for each social media site lets you easily optimize your
sites for organic search. If possible, each URL should contain your business
name. If you have a common business name, the URL you want may already be
taken, so consider adding your location to the URL, such as in this example:
facebook.com/davesplumbingdallas.
Make your various social
media URLs as similar as possible. This not only helps consumers find your
business online, but it also creates consistency between all your disparate
pages across the Web.
2. Fill Out the "About" Section
If you want to derive
SEO from your social media profiles, the more relevant information you provide
about your business, the better. It’s important to optimize the areas on your
site where people expect you to talk about yourself, like in the "About"
section of a social media site.
First, update the
"About" section for each site to accurately describe your what your
business does. Be sure to include two or three business keywords you think your
target consumers will use when looking for your types of products or services.
You can use Google’s keyword tool to look for keywords with a good search volume, but
relatively low competition. If your social media site allows it, include a link
back to your business website, which can help create inbound links to your
website and boost rank in organic search as well.
3. Add Geo-Targeted Keywords
Most of your target
consumers are probably looking for a business like yours within a specific
geographic area. That means it's important to include geographic markers in
your descriptions, such as your physical address as well as the cities or
neighborhoods you service. You can add local keywords in content areas
specifically about your business, event listings, or special offers.
4. Create Shareable Content
Social messages on your
Facebook, Twitter, and Google+ pages can affect how well those pages rank on
the search engine results page. In addition to the static sections of
your pages, create content that engages your audience, such as images, videos,
infographics, questions, events, and special offers that your core fan base are
likely to share.
The more your fans and
followers interact with your business online, the more authority you create
within each social media site. Major search engines take this authority into
consideration when determining how your social pages rank.
Search engines favor
sites that deliver fresh and updated content. Posting consistently and
frequently to all your social media sites will help them to rank on search
engines. Actively posting and responding on your social media pages will not
only help them in search, but it will also keep your audience engaged with your
pages.
It’s important to
monitor your social posts and to review their results. This will help you
determine the times that work best for your business on each platform. For
example, many businesses see success on Facebook when they post five to 10
times per week, but posting more than 7 times per week created a 25
percent decrease in interaction rates, according to one study.
On Twitter, you
can try using hashtags, which provide a 21 percent increase in engagement when you use a maximum of two per post.
Search engines consider
many factors when ranking your social media sites organically. With these tips,
you’ll be able to increase the chances of consumers finding your pages when
they search for your type of business online
0 comments:
Post a Comment